Daff is a personal project that I fully conceptualized, designed, and produced. It’s a mental health-focused magazine created to stand apart from traditional self-help publications by embracing a quirky, playful aesthetic that still promotes relaxation and self-care. My goal was to shift the perception of self-care from something routine or obligatory to something fun and highly personal—something readers can genuinely look forward to.

One of my favorite elements of the project is the logomark. It began as a hand-drawn sketch of the letterforms, which I then refined in Illustrator by selecting similar typefaces and customizing them to match my original vision. The result is a distinctive logo that captures the heart of the brand’s personality.